Disguise, the costume maker owned by JAKKS Pacific, announced a new line of Yoshi costumes on Oct. 26, 2026, five days before Halloween. The Disguise Yoshi costumes are on sale now at five named retailers, according to the company’s press release, which Nintendo also posted on its official US news page.
The announcement is short. It names no prices, no sizes and no individual styles, so this analysis separates what is confirmed from what is still open. It also places the launch inside a licensing deal that began in 2013 and now reaches well past Mario, into franchises such as Pikmin, which also anchors Nintendo’s console calendar through the Pikmin 4 Switch 2 Edition and its 72 Dandori stages.
Halloween has just passed, which changes the useful question. A week ago it was “what will the Yoshi costume look like.” Today it is “what does this launch tell us about licensed costumes, Nintendo’s brand reach and next year’s lineup.” Our gaming coverage tracks the same Nintendo momentum from the hardware side, and this story shows how that momentum reaches the costume aisle.
What Disguise Announced About the Yoshi Costumes
Disguise, Inc. described the release as an all-new collection of Yoshi costumes for this Halloween season. The company calls itself a global leader in the costume industry and operates as a subsidiary of JAKKS Pacific, Inc. The press release, distributed through GlobeNewswire and republished by outlets including the Manila Times and Stock Titan, says the designs are meant to be fun and playful for fans of all ages.
The new Yoshi costumes join what Disguise calls perennial favorites in its Nintendo range. The release names Mario, Luigi, Princess Peach, Bowser and Rosalina. That list matters because it shows where Yoshi sits. He now stands beside the core Super Mario cast rather than in a side catalog of accessories and headpieces.
The release also says Yoshi costumes are available now. That wording signals a finished retail rollout rather than a preorder campaign. Fans who wanted a Yoshi look for Oct. 31 had a short window, and the company chose to go live in the final week of the season instead of holding the news back for 2027.
Where to Buy Yoshi Costumes: 5 Retailers Named
The release lists Amazon in North America and EMEA, plus Target, Walmart in the US and Canada, Meijer and Halloweencostumes.com. Only Amazon and Walmart carry stated regions. The other three come without geographic detail, so readers outside the US should not assume stock exists locally.
| Retailer | Region stated in release | Format |
|---|---|---|
| Amazon | North America and EMEA | Online marketplace |
| Target | Not specified | Big-box retailer |
| Walmart | US and Canada | Big-box retailer |
| Meijer | Not specified | Regional retail chain |
| Halloweencostumes.com | Not specified | Online costume specialist |
The mix is typical for a mass-market licensed costume. Two general retailers, one grocery-style chain, one marketplace and one dedicated costume site cover most of the ways US shoppers buy Halloween gear. Amazon’s EMEA listing is the one clear international hook, and it fits with the distribution footprint Disguise describes for the wider Nintendo line.
Walmart’s presence is worth a second look for Nintendo fans. The retailer has been in the Nintendo headlines for other reasons this autumn, including the story we covered when Walmart canceled Zelda Switch 2 pre-orders a day before release. A costume launch carries far less risk than a console bundle, but it shows how much of Nintendo’s consumer reach runs through the same few big stores.
What the Announcement Leaves Out
Neither the press release nor Nintendo’s posting gives a price for any Yoshi costume. They also skip sizes, fabric details, mask or headpiece design and any split between child and adult versions. Readers who find specific numbers on retailer pages should treat them as retailer data, not as part of the announcement.
| Detail | Status | Basis |
|---|---|---|
| Announcement date: Oct. 26, 2026 | Confirmed | Press release republished by Manila Times and Stock Titan |
| Maker: Disguise, Inc., a JAKKS Pacific subsidiary | Confirmed | Press release |
| Five named retailers | Confirmed | Press release |
| Available now | Confirmed | Press release |
| Individual costume styles | Not disclosed | No style names in the release |
| Sizes | Not disclosed | No size range in the release |
| Prices | Not disclosed | No pricing in the release |
| Sales figures | Not disclosed | No unit or revenue data |
That last row deserves emphasis. Disguise has not said how many Yoshi costumes it shipped, how many it expects to sell or how they performed in the first week. Any claim about demand at this point is inference, and this article labels it that way.
One more wrinkle. Retailer listings show Disguise has sold Yoshi items before. A Walmart listing carries a Disguise adult Yoshi headpiece accessory, and an apparel retailer lists a Disguise Nintendo Super Mario Yoshi Deluxe children’s costume. Release dates for those older items are unclear, so the safest reading is that the new collection refreshes and expands an existing Yoshi presence rather than inventing one from scratch.
How the Yoshi Collection Fits Disguise’s Nintendo Lineup
The core Super Mario cast
The release names five existing Super Mario costume characters. Mario and Luigi anchor the line, and Princess Peach, Bowser and Rosalina round out a cast that covers heroes, a villain and a space-faring royal. Adding Yoshi gives families another way to build group looks, which is how licensed costumes often sell. One child picks Mario, a sibling picks Yoshi, and a parent grabs Luigi.
Newer franchises beyond Mario
The press release says Disguise has widened its Nintendo portfolio to include The Legend of Zelda, Donkey Kong, Kirby and Pikmin. It does not list the specific costumes in those franchises. Still, the list shows a company that treats Nintendo as a catalog of properties instead of a single mascot.
| Franchise | Characters named in release | Role in announcement |
|---|---|---|
| Super Mario | Mario, Luigi, Princess Peach, Bowser, Rosalina | Existing favorites |
| Super Mario | Yoshi | New collection |
| The Legend of Zelda | None named | Expanded portfolio |
| Donkey Kong | None named | Expanded portfolio |
| Kirby | None named | Expanded portfolio |
| Pikmin | None named | Expanded portfolio |
Zelda is the franchise most visible in current Nintendo news. Our report on the Ocarina of Time Switch 2 editions at $59.99 digital and $69.99 boxed shows how hard Nintendo is leaning on the series this season. A costume maker with Zelda rights is positioned to follow that attention, even if the release does not say which Zelda items exist.
A Partnership That Started in 2013
Disguise says it first launched its costume collection with Nintendo in 2013. Thirteen years on, the company describes Nintendo as one of its leading brand portfolios. That is a strong claim for a business that holds many licenses, and it comes straight from the company, so it reads as a statement of strategy rather than audited fact.
The release says the range now reaches North America, EMEA, Latin America and Australia. It also says people wear the costumes for Halloween, moviegoing, conventions and gaming events. That list tells you how Disguise sees the market. The product is no longer a single-night outfit. It is meant to work at premieres, fan conventions and launch parties where Nintendo fans gather.
Longevity helps in a licensing deal. A partner that has shipped Nintendo costumes for more than a decade knows the approval process, the quality bar and the calendar. That experience likely explains why Disguise can slot a new character in during the last week of October and still reach the shelves of five retailers.
Why Yoshi, and Why Now
Yoshi has been a staple of the Super Mario family since the Super Mario World days. He has a simple, instantly readable silhouette: a green dinosaur with a large nose, a saddle and a friendly face. That makes him an easy costume to recognize from across a room, which is what a Halloween outfit needs to do.
The company’s own explanation points to momentum. Tara Cortner, President and GM of Disguise, said in the announcement that the team wanted to give fans a fresh way to celebrate Yoshi this Halloween. She added that excitement across the whole Super Mario franchise has been rising and that this is turning into interest in characters beyond Mario and Luigi. We are paraphrasing her remarks here, and readers can find her exact wording in the press release.
The second half of that comment is the interesting part. Mario and Luigi usually dominate costume racks. A costume maker saying that fans now ask for supporting characters suggests demand has widened. It does not prove how large that shift is, because Disguise offers no data, but it tells us where the company sees its next sales.
Reading the Cortner Comments Carefully
Corporate statements in a press release are marketing by design. Cortner’s remarks do two jobs at once. They explain the launch to fans, and they tell retail buyers that the Nintendo line is healthy enough to support more SKUs. Both audiences matter, and the second one is the harder sell.
Buyers decide shelf space months before Halloween. A Yoshi costume that reaches stores in late October either landed in those buying plans earlier or arrived through online channels that move faster. The release does not say which path applies. The fact that Amazon and Halloweencostumes.com appear on the list suggests at least part of the rollout leans on e-commerce, where inventory can reach customers without waiting for a store reset.
Readers should also note what Cortner did not say. She gave no sales target, no comparison with earlier Nintendo launches and no timeline for more characters. That restraint is normal. It also means anyone predicting a Donkey Kong or Kirby expansion next year is working from pattern, not from a promise.
JAKKS Pacific Market Context
JAKKS Pacific trades on Nasdaq under the ticker JAKK and is based in Santa Monica, California. According to the Stock Titan page that carried the release, the stock closed 4.88% above the prior close on Oct. 26, with a market cap of $361.59 million and a price of $31.39 per share.
That move happened on the day of the announcement, but the data does not show cause and effect. A single costume line is unlikely to explain a daily stock change for a company with a toy, costume and consumer products business. Traders may have reacted to many things that day. The responsible reading is that the stock rose on the same day, nothing more.
The figure still gives context for scale. A market cap of $361.59 million makes JAKKS a small-cap company, and its Disguise unit depends on licenses like Nintendo’s to keep shelves interesting. For a business that size, one well-regarded brand portfolio carries real weight, which is why a press release about one new character reaches a wire service.
The Halloween Timing Problem
Announcing a Halloween product on Oct. 26 leaves five days of selling. Retail shoppers who plan costumes usually decide in early or mid October, so a late reveal targets last-minute buyers, parents who got a surprise request from a child and fans who check Nintendo news. It is also a smart moment for press attention, since Halloween stories peak in the final week.
The downside is obvious. Anything unsold on Nov. 1 faces the usual post-holiday markdown cycle, and retailers often clear seasonal stock fast. Whether Yoshi costumes show up on clearance racks in the coming days is something fans can check themselves, and it would give a rough read on demand. We do not know the answer yet, and Disguise has not commented on inventory.
There is a second path. Disguise lists conventions, moviegoing and gaming events among the uses for its costumes. Those events run all year, so a Yoshi costume bought on a clearance rack in November can still find a wearer at a spring convention. That year-round angle softens the Halloween deadline, though it will not rescue a poor launch on its own.
Market Impact: Licensed Costumes and Nintendo’s Reach
Licensed costumes sit on the edge of the gaming business. They do not move console numbers, but they signal how far a brand travels beyond its own hardware. Nintendo’s hardware picture is strong this season. The Circana data on average console prices put Switch 2 at $498, against $646 for PS5 and $663 for Xbox, and that gap helps explain why Nintendo characters keep showing up in family purchases.
Investors will get a fuller view soon. Nintendo reports earnings on Nov. 5, and our preview of the Nov. 5 earnings and the 16.5 million Switch 2 forecast lays out what the company needs to hit by March. A costume launch will not appear in those results, but it belongs to the same story: a Nintendo audience wide enough to buy consoles, games and party outfits.
For licensing partners, the lesson is that a mature brand can keep adding characters without diluting the line. Disguise has added Yoshi to a collection that already included five Super Mario names. If the company sees steady demand, the rest of the Nintendo cast offers plenty of room to grow, and the release’s mention of Zelda, Donkey Kong, Kirby and Pikmin shows the work has started.
Competitive Comparison: Yoshi Against the Existing Mario Costumes
Within Disguise’s own catalog, Yoshi competes with the established names for the same shopper. Mario and Luigi carry the strongest recognition. Bowser has a distinct look that suits older kids and adults. Peach and Rosalina serve fans who want a royal look. Yoshi’s pitch is different. The character is friendly, goofy and easy to wear as a hooded or headpiece-led outfit, though the release does not describe the actual designs.
The practical edge for Yoshi is group costuming. Because Yoshi often appears next to Mario in games, a family can pair the two without extra explanation. That is a fair reading of how the character works, not a sales claim, and Disguise has not published any figures to back it either way.
Outside the Nintendo catalog, rivals in the costume space also chase game licenses. The announcement names none of them, and we will not guess at their lineups. What the release does show is Disguise’s bet that a deep Nintendo bench beats a single hit character, and that bet looks consistent with the company’s 13-year history with the brand.
What Fans Can Do Right Now
Shoppers who missed Oct. 31 have a few reasonable options. Check the five named retailers for remaining stock, since the release says the costumes are available now. Compare prices across them, because the announcement gives none. And watch for post-Halloween markdowns, which tend to arrive within days of the holiday.
Buyers outside North America should start with Amazon, the one retailer that the release ties to EMEA. Anyone planning a convention outfit for 2027 can wait for clearance pricing, then confirm sizing against the seller’s chart. Treat third-party resale listings with care, since eBay-style marketplaces mix official Disguise items with unofficial products.
Fans who care more about the console side of Nintendo’s autumn can look at our guide to Black Friday console deals with Switch 2 at $499.99 against PS5. It sits at the other end of the same shopping season, and both stories start with the same fan base.
5 Predictions for Nintendo Costumes in 2027
These are our own analysis, based on the confirmed facts above. None come from Disguise, Nintendo or JAKKS, and none are promises.
- More supporting characters will follow. Cortner’s remark about interest beyond Mario and Luigi points to additional Super Mario names. Toad, Wario and Donkey Kong-adjacent looks are natural candidates, but no company source has named any.
- Disguise will start earlier next year. A Yoshi launch five days before Halloween leaves little room to sell. A September reveal would give retailers and fans more time, and the company has every reason to learn from this timing.
- Non-Mario franchises will get more attention. The release lists Zelda, Donkey Kong, Kirby and Pikmin. With Zelda active on the console calendar, a bigger Zelda costume push looks plausible.
- Amazon will remain the main international channel. It is the only retailer tied to EMEA in the release. Unless other retailers add regions, Amazon stays the practical route for European buyers.
- Disguise will publish figures only if they look strong. The company shared no sales numbers this time. If the Nintendo line grows, expect a future release to cite a percentage or a unit count.
The Takeaway on Disguise Yoshi Costumes
The takeaway: this is a small announcement with a clear message. Disguise is widening a Nintendo partnership that began in 2013, it is adding Yoshi next to Mario, Luigi, Princess Peach, Bowser and Rosalina, and it put the costumes into five retailers in the last week before Halloween. Everything else, from price to sales, remains unreported.
Readers should weigh the story for what it is. It confirms that Nintendo characters still carry weight in licensed merchandise, and it hints that supporting cast members are gaining ground. It does not prove a surge in demand, and it does not forecast what the company will release in 2027. Watch retailer pages, post-holiday markdowns and any follow-up from Disguise or JAKKS for the numbers that are missing.
FAQ: Disguise Yoshi Costumes
Who makes the new Yoshi costumes? Disguise, Inc. makes them. Disguise is a subsidiary of JAKKS Pacific, Inc., and it has produced Nintendo costumes since 2013, according to its press release.
When were the Disguise Yoshi costumes announced? The company announced them on Oct. 26, 2026, five days before Halloween. Nintendo also carried the announcement on its official US news page.
Where can I buy a Yoshi costume? The release names Amazon in North America and EMEA, Target, Walmart in the US and Canada, Meijer and Halloweencostumes.com. Availability by region beyond those details was not specified.
How much do the Yoshi costumes cost? The announcement does not list prices. Check the retailer pages directly, and treat any figure there as the seller’s, not Disguise’s announced pricing.
Which other Nintendo costumes does Disguise sell? The release names Mario, Luigi, Princess Peach, Bowser and Rosalina, and says the portfolio has grown to cover The Legend of Zelda, Donkey Kong, Kirby and Pikmin. It does not list the individual Zelda, Donkey Kong, Kirby or Pikmin costumes.
Did the announcement move JAKKS Pacific stock? JAKKS closed 4.88% above the prior close on Oct. 26, according to Stock Titan, with a $361.59 million market cap. The data shows the stock rose that day but does not show that the costume news caused it.
Are the costumes only for Halloween? No. Disguise says people wear its Nintendo costumes for Halloween, moviegoing, conventions and gaming events, so the outfits are pitched as year-round fan wear.