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Salesforce to acquire Braze for $5.7 billion in major AI marketing push

Salesforce is buying AI-powered customer engagement platform Braze for $5.66 billion, adding another multibillion-dollar acquisition to its growing AI portfolio as the enterprise software giant races to reshape its business around artificial intelligence. The deal, announced Tuesday, sent Braze shares […]

The post Salesforce to acquire Braze for $5.7 billion in major AI marketing push first appeared on Tech Startups.

Source: Tech Startups