The Microsoft 365 Roadmap is gone. This week, the site was rebranded as the “AI at Work Roadmap.” The baffling change raises questions about what’s going on at Microsoft and why its leaders think they can label anything as AI.
The roadmap lets you track features and updates to a variety of apps and services from Microsoft. Microsoft justifies the name change by highlighting that the roadmap now includes features from Dynamics 365, Power Platform, and Dataverse as well.
But the AI at Work Roadmap still details plans for thousands of features that have nothing to do with AI.
Neowin’s Usama Jawad shared an editorial on Microsoft’s latest rebrand already, and I’ll echo some of the same thoughts. But some decisions are so astonishingly stupid that they require editorials from multiple outlets.
The name isn’t even accurate
Microsoft is so eager to push AI that its decision makers have not even considered if the new name of the Microsoft 365 Roadmap is accurate. Yes, the roadmap includes AI features across the Microsoft 365 suite. It also now outlines changes to Dynamics 365, Power Platform, and Dataverse.
But there are a massive number of features discussed in the roadmap that do not use AI in any way. Let’s look at the entries that appear on the “AI at Work Roadmap” when filtered to list anything new or updated within the last week.
- Microsoft Teams: Coordinated meetings support on Teams Rooms on Android
- Outlook: Manage multiple inbox rules at once.
- Microsoft Teams: Hide organizer name in the calendar view on Teams Panels and MTR-A
- Microsoft Teams: Breakout room support on Teams Rooms on Android
- Microsoft Teams: Report a message or an external user for security concerns in Gov clouds.
As far as I can tell, none of those are AI features. Perhaps there’s some AI-written code in there or AI working in the background, but I doubt anyone would refer to breakout rooms support as an AI feature.
Microsoft, what are we doing here? Have we reached a point of desperation so extreme that the option to hide an organizer name needs to fall under the AI umbrella? I suppose if every single feature to ever ship to Microsoft 365 is considered AI that metrics measuring AI use will trend upward.
A history of bad branding
Microsoft already had an established brand name recognized around the world in “Office.” But the tech giant decided to rebrand its productivity suite as Microsoft 365. While that decision drew criticism, it at least made sense because Microsoft 365 includes several pieces of software that are not Office apps.
In 2025, Microsoft announced the baffling decision to rebrand Microsoft 365 as “Microsoft 365 Copilot.” Our Executive Editor Jez Corden took Microsoft to task for that, and rightly so:
“The rebrand of Microsoft Office was dumb to start with, trampling on a legacy spanning decades. The second rebrand attaching Copilot is even more dumb, and follows the Copilot+ PC thought process of firmly putting the cart several miles before the horse. Copilot hasn’t earned the right to be showcased alongside a technological cultural milestones like Microsoft Excel or Microsoft Word.”
Microsoft went on a spree in which it renamed a bunch of services to include some form of Copilot. The company had so many types of Copilots that it had to merge Copilot and Microsoft 365 Copilot.
Microsoft’s dumbest rebrand in history just got EVEN dumber. https://t.co/qtzIvgLyfjJanuary 16, 2025
That obsession with Copilot begs another question: If Microsoft needs to rename the Microsoft 365 Roadmap to mention AI, why not call it the Microsoft 365 Copilot Roadmap? I’d still hate the change but at least it would be somewhat consistent.
The idea of slapping “AI” onto anything is still silly, but at least it Microsoft would be reusing a name that appears elsewhere.
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